About Events by Allie

I’m Allie Marsh, the principal owner and operator of Events by Allie. After graduating from Brock University in St Catharines, Ontario, I earned my Post Graduate Diploma in Event Management from Niagara College.

Dynamic and enthusiastic with a passion for customer service, I have extensive experience in event planning and management – from promotion and marketing to media relations and financial management and budgeting.

Along with strong administration, computer and analytical skills, I have great organizational abilities combined with a high personal integrity to ensure success for all events I oversee.

THE STORY

Event expert and founder, Allie Marsh is the driving force behind this unique automotive event business.

allie-on-motorcycle

Having always loved cars, she actually started her automotive journey on two wheels, riding motorcycles with her dad at a very young age. Most summer weekends they could be found at some sort of motorcycle racing event, either locally or in the USA where her dad would compete.

After 7 years in the event planning business working on beverage alcohol based events within the LCBO special events kitchen, Allie decided to return to school for a post graduate diploma in Event Management at Niagara College. It wasn’t long into the school semester before she got her first taste of the automotive industry, at an automotive event of a larger scale.

The Automobile Journalists Association of Canada’s (AJAC) week-long testing event known as “TestFest”. It was here that her love of car events was born and she knew she had to dive right in.

In the years since that first foray into automotive event management, Allie has created fantastic results for automotive manufacturers, PR agencies, associations, auto shows, media publications and of course, automotive enthusiasts.

The Company

Built on a love for all things automotive, Events by Allie executes events with great attention to detail and planning for the unexpected. Being prepared and thinking ahead in the planning stages is how Events by Allie events run smoothly every time. Since being introduced into the automotive industry in 2011, Events by Allie‘s attention to detail, and love of cars, has been evident in each and every event.

Based in Hamilton, Ontario, Events by Allie services both a local and international client base.

Get In Touch

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