Events by Allie’s principle owner and operator is Allie Marsh.  After graduating from Brock University in St Catharines, Ontario, Allie earned her post graduate diploma in Event Management from Allie_head_shotNiagara College.

A dynamic, enthusiastic and customer-service oriented individual, Allie has extensive experience in event planning and management. Well-versed in event coordination, she can handle promotion and marketing, media and public relations, financial management and budgeting, client relations and employee supervision. With strong administration, computer and analytical skills, she has a keen sense of organization and a high degree of personal integrity and professionalism, possessing a solid track record in the planning and execution of events.


Event expert and founder, Allie Marsh is the driving force behind this unique automotive event business.

Having always loved cars, she actually started her automotive journey on two wheels, riding motorcycles with her dad at a very young age.  Most summer weekends they could be found at some sort of motorcycle racing event, either locally or in the USA where her dad would compete.

After 7 years in the event planning business working on beverage alcohol based events within the UpworkLCBO special events kitchen, Allie decided to return to school for a post graduate diploma in Event Management at Niagara College.  It wasn’t long into the school semester before she got her first taste of the auto industry, at an auto event of larger scale – the Automobile Journalists Association of Canada’s (AJAC) week-long testing event known as “TestFest”.  It was here that her love of car events was born and she knew she had to dive right in.

In the years since that first foray into automotive event management, Allie has created fantastic results for automotive manufacturers, PR agencies, associations, auto shows, media publications and of course, automotive enthusiasts.


Built on a love for all things automotive, Events by Allie executes events with great attention to detail and planning for the unexpected. Being prepared and thinking ahead in the planning stages is how Events by Allie events run smoothly every time. Since being introduced into the automotive EEESE_Logo_v2industry in 2011, Events by Allie‘s attention to detail, and love of cars, has been evident in each and every event.

Based in Hamilton, Ontario, Events by Allie services both a local and international client base.